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"Be Unique, be Different, be the First,"

Jean-Claude Biver, CEO of TAG Heuer

The globally recognised TAG Heuer brand is synonymous with precision and innovation. Since 1860, TAG Heuer has continued to provide world leading timing equipment to some of the most demanding sports and high profile events.

Decades of technological innovation and design revolution are ingrained into each of TAG Heuer’s timekeeping solutions. Working in partnership with Sports Timing Systems, exclusive UK agents for TAG Heuer, the brand is able to offer on-going professional support and training.

Contact Sports Timing Systems sales and support team to find out more about TAG Heuer timekeeping solutions.


The DNA of TAG Heuer runs deep through some of the most iconic drivers and riders who have ever competed at the highest level of Motorsport.

Where our heritage celebrates the glory of past victories, our professional motorsport timing technology looks to support and hone the skills of future champions.

From the highest standard of transponder timing solutions to innovative data displays, TAG Heuer brings unbeatable timing precision to events at a price point that supports UK Motorsport’s growth and success.

As official timekeeper of the Super One Karting Championships and team partner to Red Bull Racing, TAG Heuer will continue to redefine professional motorsport timing.


Timing show jumping events is far from simple and requires the dedication of timekeepers and judges working with specialist timing equipment to achieve the accuracy demanded by both the riders and their federations.

The equestrian sport has evolved leaps and bounds since its conception almost three centuries ago with varying classes and rules adding to the complexity of the timing and scoring.

Since 1860, TAG Heuer has continued to provide world leading timing equipment to some of the most demanding sports and high profile events.

With this knowledge and wealth of experience TAG Heuer Professional Timing set out to meet the high demands of timekeepers working in specific disciplines, resulting in the most comprehensive and accurate timing range for equestrian sports - achieving FEI certification.


Youthstream is pleased to announce that TAG Heuer has become the official Timekeeper of the FIM Motocross World Championship.

A key player in the Motor racing championships since its origins, TAG Heuer will provide its timing expertise and knowledge to the FIM World Championships.

As a result of the newly formed partnership, TAG Heuer will power the timing system of the FIM Motocross World Championship.

Teams from Youthstream and TAG Heuer have worked together to develop and test the most precise and reliable timing technology available, that will match with the very demanding rules of the MXGP championship.


Innovation can come from inspired individuals, experienced teams or those who listen closely to the demands of industries and organisations.

TAG Heuer has a long and celebrated history of turning ideas from all three sources into something special.

From the highest standard of chronograph technology dating back to the company’s foundation in 1860 to the fully integrated digital timekeeping solutions of today, TAG Heuer has consistently kept the professional timekeeping market looking and moving forward.

Drawing from TAG Heuer’s extensive experience at the very top of professional sport and working with partner companies which excel is supporting the brand to implement its ideas, TAG Heuer has produced the most comprehensive timing range available for winter sports, revolutionising the way disciplines are timed from the training session to the race season.


TAG Heuer has been appointed Official Timekeeper for the Haute Route. This multi-year partnership will see the Swiss luxury watchmaker provide timing solutions during the Haute Route’s series of week-long stage races across Europe’s iconic cols in the Alps, Pyrenees and Dolomites Swiss Alps, injecting its #DontCrackUnderPressure campaign into the heart of the race.

From August 15th to September 6th 2015, 1600 cyclists from more than 50 nationalities will race in three separate events following the same format: seven fully timed and ranked stages over seven consecutive days.

800km of timed and ranked road racing, 20 iconic mountain passes and 20,000 vertical meters of climbing – the equivalent of 2.5 ascents of Everest, with professional organisation including medical teams, mechanical support, rolling road security, film crews, and of course massages, competitors are 100% immersed in the world of cycling for seven unforgettable days.

Active Sports

TAG Heuer is the new official timing partner for the BMW BERLIN-MARATHON. The manufacturer of Avant-Garde watches and chronographs, located in La Chaux-des-Fonds, Switzerland, has previously been most active as a sponsor of motor racing, but is now expanding its activities to partner with long-distance races, as well. TAG Heuer is also the timing partner for the TCS New York City Marathon and the Bank of America Chicago Marathon.

"We think marathons ensure very wide global visibility across all the communication media. Running a marathon requires great physical strength and even more mental strength, and this is even truer if you want to be one of the gallant marathon "finishers". We are proud that our " Don’t Crack Under Pressure " message is associated with this philosophy" said Stéphane Linder, President and CEO of the Swiss Manufacture.

Jürgen Lock and Christian Jost, the directors of SCC EVENTS, which organises the BMW BERLIN-MARATHON, expressed their satisfaction:" With TAG Heuer, we now have a timing partner that stands for precision and innovation, as well as for tradition. That is the perfect symbiosis for the BMW BERLIN-MARATHON with its fast course. We are looking forward to a successful cooperation."

Training with Pocket Pro

The Pocket Pro Athletics App, Pocket Pro HL400-A, gives users access to timekeeping functions dedicated to training in athletics.

The innovative and bespoke application makes it possible to time and monitor activities including the Beep/Bleep test, Interval Training and Sprint Training.

All times are memorized and can be recalled and visualized for each competitor.



Other Sports

The Swiss Brand will be the Official Watch and Eyewear onboard Oracle Racing's America's Cup defense campaign.

TAG Heuer and ORACLE Racing held a joint press conference to announce a partnership that will see the ORACLE Racing crew outfitted with TAG Heuer Watches and Eyewear during the America's Cup World Series and the 34th America's Cup, the world's most important sailing event.