Emotion, passion, close racing. The new WTCC season is about to start, the tension rises. Just don' t crack under pressure!
Eurosport Events, the promoter of the FIA World Touring Car Championship, is thrilled to announce TAG Heuer as the Official Timing Partner of the WTCC.
Founded in Switzerland in 1860, TAG Heuer links up with the WTCC during an extremely exciting chapter in the championship’s history: the introduction of WTCC Manufacturers Against the Clock (WTCC MAC3), a team time trial contest inspired by professional cycling and a first for global motorsport, where timing means everything.
WTCC MAC3 encapsulates the essence of TAG Heuer’s #dontcrackunderpressure campaign with some of the best touring car drivers in the world vying to go as fast as possible but never cracking under pressure by putting in a faultless performance to deliver a winning team result.
TAG Heuer’s decision to partner with the WTCC stems from the company’s desire to be faithful to its DNA as a motorsport timekeeper, a function it pioneered more than five decades ago.