TAG Heuer reinforced its century-long commitment to motorsport this weekend as sponsor of the celebrated 'Race Of Champions' that saw 20 of the world's greatest drivers and riders from Formula One, Le Mans, WRC, Indy Car, Nascar and Moto GP battle it out in London's former Olympic stadium to determine who really is the 'best of the best'.
TAG Heuer guests and spectators could not miss the impressive display of TAG Heuer visibility around the Stadium, which included track branding, giant screen advertising, podium presence, grid girls, timing equipment, prizes, racing overalls for guests and celebrities, hospitality.
A selected group of media guests were also invited to participate in the ROC Skills Challenge, conducted by stunt driver Terry Grant, to test their driving abilities before the start of the show!
As well as participating in a Guinness World Record Attempt for the most passengers on two wheels in a car. Which was smashed with an amazing 17 people on board!